The Corporate Venturing Canvas

The Corporate Venturing Canvas (CVC, not to be confused with Corporate Venture Capital) maps the benefits (B) and the engagement models (M), and helps professionals to navigate the bubbling universe of startups. It starts with a clear strategy, as the foundation of everything.

The Corporate Venturing Canvas is a simple, step-by-step guide that will help you generate a corporate venturing blueprint in record time. Each step of the way is described in details in the book. Teams usually print this canvas in large format and attach it to walls so that they can collectively work on each step in an iterative and collaborative way.

The full journey ends up with practical tools to start rolling out your corporate venturing practice, or to review the activities your organisation already develops: a practical roadbook and a monitoring dashboard that you will use to review your performance against your strategy, and to adapt accordingly.